ANGI VS HOMEADVISOR COST FOR CONTRACTORS IN 2026 — IS IT WORTH IT?

HOW ANGI AND HOMEADVISOR CHARGE CONTRACTORS

Both platforms charge per lead — and the costs have gone up significantly in recent years.

Typical roofing lead costs in 2026

• →HomeAdvisor: $80–$150 per lead
• →Angi (formerly Angi Leads): $80–$200 per lead
• →Annual membership fee: $300–$500 on top of lead costs

The problem isn't just the cost — it's the model. You're buying the same lead that 3–4 other contractors also bought. By the time you call, the homeowner has already heard from your competition.

THE REAL MATH

Say you buy 20 leads per month at $100 each:

That math works — until lead quality drops, which contractors report happening consistently after the first few months.

WHAT ROOFING CONTRACTORS ARE DOING INSTEAD IN 2026

The contractors closing the most jobs after storms aren't buying shared leads. They're using NOAA storm data to find damaged properties before homeowners even call anyone.

The approach:

1. 1Storm hits a county
2. 2They pull a list of affected properties with owner names and addresses
3. 3They door knock or direct mail within 48 hours
4. 4They're first — not competing with 3 other contractors

ANGI VS HOMEADVISOR VS STORM DATA — SIDE BY SIDE

BOTTOM LINE

Angi and HomeAdvisor work for some contractors — especially those who don't want to do outbound work. But the cost per job is high and competition is intense.

If you're in a storm-heavy market like Ohio, Illinois, Indiana, Michigan, Kentucky, or Pennsylvania — storm data lets you move faster and cheaper than any lead marketplace.

FAQS